Camila

Marketing, flowers, and career advice? Say less. I had the privilege of sitting down with Yazmin, Senior Leader of Story at gems and an absolute icon in the industry. As a fellow Latina in marketing, hearing her journey, leadership insights, and perspective on building strong brands was incredibly inspiring. We chatted about what first sparked her interest in marketing, what separates great brands from good ones, and a tough decision she made that ultimately helped strengthen the brand. It...

For the girls who sip La Croix while watching F1. As a good marketing campaign enthusiast , I’ve recently come across some really good brand collaborations. Co-branding is a great way to show off your brand and see how well it works alongside another. It also helps expand your reach to a broader audience. Sweetgreen collaborated with Love Island participants Nic and Olandra in 2025, and I have to say; it’s one of my favorite collaborations yet. That got me thinking: if I were a...

When it comes to website design, there are a lot of factors to keep in mind, especially when it comes to user experience. Yes, you might think “I’m just a marketer, not a coder or a designer,” and those things may be true, but chances are you’re the one in charge of the copy that will be on the website and how it flows. Because yes, you are a seasoned marketer who handles big projects like website flow. So here are the three questions you should ask yourself when creating a landing page. What...