A Match Made in Marketing Heaven: La Croix x F1

For the girls who sip La Croix while watching F1.

As a good marketing campaign enthusiast, I’ve recently come across some really good brand collaborations. Co-branding is a great way to show off your brand and see how well it works

alongside another. It also helps expand your reach to a broader audience.

Sweetgreen collaborated with Love Island participants Nic and Olandra in 2025, and I have

to say; it’s one of my favorite collaborations yet. That got me thinking: if I were a big-time

marketing executive and could bring two brands together to create a product, what would it

be? The answer was simple: La Croix and Formula 1.

A Sparkling Idea

Photo: The Knot

The inspiration came from a simple play on words, and that’s what sparked my idea. But

before I get into that, let me tell you a bit about each brand. La Croix is a carbonated water

brand known for its zero-calorie sparkling water. I think it could use a bit of a refresh,

especially with brands like Poppi gaining attention through influencer partnerships and trendy

collaborations. Formula 1, on the other hand, is a global racing series with events called

“Grand Prix.” Each team consists of two drivers, and the sport has been gaining massive

popularity thanks to social media and Netflix’s Drive to Survive. I’ll admit, I’ve become a

little obsessed with the drivers and the sport.

So, what would the collaboration look like? It would be La Croix beverages inspired by F1

drivers; imagine “La Croix Leclerc” or a papaya-flavored can in honor of McLaren. The

collaboration would benefit both brands: for La Croix, it’s a perfect product placement

opportunity across 24 Grand Prix races, and for Formula 1, it’s a fun way to boost brand

awareness.

Photo: So Fetch Media

The Final Lap

Bringing these two very different brands together would create fresh excitement and

engagement for both. La Croix and Formula 1 are already household names, but this kind of

collaboration could give them the extra spark they’ve been missing.

Because when it comes to marketing, it’s all about making the ordinary feel extraordinary

and that’s pretty fetchin’.