From Passion to Leadership: A Conversion with Yazmin Sotero

Marketing, flowers, and career advice? Say less.

I had the privilege of sitting down with Yazmin, Senior Leader of Story at gems and an absolute icon in the industry. As a fellow Latina in marketing, hearing her journey, leadership insights, and perspective on building strong brands was incredibly inspiring. We chatted about what first sparked her interest in marketing, what separates great brands from good ones, and a tough decision she made that ultimately helped strengthen the brand. It was such an honest and insightful conversation filled with real advice for marketers at every stage of their careers.

Press play to hear the full interview.💚

And again, thank you Yaz for you're support and leadership <3

https://video.wixstatic.com/video/a5a0d9_96b43f1fad57468ba2275489a69a9553/480p/mp4/file.mp4