In My Element: How communication design elements can affect content Marketing

Photo: So Fetch Media

As a seasoned marketing professional, I’ve seen content marketing done well…and most definitely done wrong. When it comes to using elements in content marketing, the key is figuring out which ones best fit the project you’re working on. Here are a few things to keep in mind next time you’re tasked with creating content, specifically in the use of color and typography.

Use Color to Your Benefit

  Color is everywhere, and the way you use it matters. Many people talk about the significance of color in film and television. Red, for example, brings a sultry and electric energy wherever it appears. The same principle applies in marketing.

Photo: Marketer Interactive

   Think about Colgate. Their ads are filled with pearly white smiles backed by a bold red background. The brand isn’t just showing off clean teeth; they’re signaling that they’re bold, energetic, and serious. Red is their signature hue, and it grabs your attention instantly. That’s color theory at work.

Used strategically, color doesn’t just decorate; it evokes emotion, influences consumer behavior, and strengthens brand recognition.

Text Me

  Typography is another powerful element; and personally, my favorite. Text is everywhere, and one line can make or break a brand. But it’s not just what you say, it’s how you say it.

Photo: Nike

Nike is the perfect example. Their print ads are usually simple: a still image of an athlete with a short, punchy statement overlaid. That statement is often motivational or affirming, and it resonates deeply with their audience. Nike knows their consumers want inspiration, and their typography delivers it. Their use of text communicates personality, enhances the user experience, and makes the message memorable.

By choosing the right fonts, statements, and placement, marketers can create typography that inspires and sticks.

Wrapping It Up

    Overall, the use of design elements in content marketing is a creative, strategic way to promote your brand. When used thoughtfully, these elements show your expertise and elevate your campaigns, leading to stronger impact and long-term success. And in my opinion, it shows just how fetchin’ you are as a marketer.