Design You Can Sense with Suleyman “Cem” Bahadir

"It is essential for brand managers to keep an open mind when building a brand. A variety of brand elements such as color, smell, shape or sound can help communicate the identity of a new brand. Established brands also use these elements to communicate with their target audience. For example, Mastercard implemented a sound-focused campaign to appeal to their target market."

Read the full article here : Five experts. Five perspectives. One conversation on the design elements shaping marketing