Black Girl Magic: How Cécred listened their target audience
- cbatres030
- 15 hours ago
- 1 min read
When it comes to textured hair products, it often feels like the same old story; coming from a curly girl herself. Beauty aisles are packed with products that all “promise” the same things: moisture, hydration, cleansing. Standing out in that space is tough. But when Cécred did it, they made it look easy, especially with Beyoncé as the founder.
From the Aisle to the Spotlight
Cécred is a hair care brand designed for textured hair, and it’s been on everyone’s radar. Their video collabs have been niche yet powerful, featuring co-founder Tina Knowles styling the hair of celebrities like Teyana Taylor and Victoria Monét. But where they really made their mark was with the launch of the Cécred Protection Collection, products created specifically for protective styles like braids and weaves.
Why this Collection Works
This collection positions them uniquely, nurturing their buyer persona: women with textured hair, built around the needs and cultural experiences of Black women and others with textured hair. It’s the smartest move they could have made, going beyond just curly hair care and thinking outside the box.
When building a buyer persona, it’s essential to focus on what your audience truly needs and what will make their lives easier. Cécred nailed it with this new line dropping August 25. Personally, I can’t wait to get my hands on these fetchin’ products.